The aim of this article is to help your company grow, develop, and benefit using mobile applications. You already know why hiring mobile app developers is so important; and how to choose a reliable partner for your company. I’m going to tell you about the best ideas for promoting your unique mobile app. Let people know that your company has something useful and important for them!

So, here are the first 7 hints.

1. Promoting your application in Web.

Create a separate web site or provide information on your company’s site – the point is, it will be noticed!

2. Posting press releases.

Get (or write) some reviews of your application. Use such services as Android Tapp, Talk Android or AppCraver and 148Apps for an iOS app. The keys are original, non-promotional texts giving objective information about the mobile app.

3. Updating the content of mobile application regularly.

If the users see that you give them actual information and always keep in touch with your clients, they’ll surely return to your app now and again.

4. Participating in different contests.

The best Android app of the year or The freshest idea of this Monday – whatever it is, a contest will bring you useful experience, helpful contacts, knowing about your rivals, and of course, additional popularity.

5. Watching over users’ reviews and rankings of your mobile app on the Android Market/App Store.

Provide feedback, respond efficiently to bug reports, and take into account not only the positive opinions, but also the negative. If there are many complains about some interface elements – maybe, they need improvement.

6. Placing ads in other mobile applications and Email marketing.

Promote your mobile application in interactive ads contained within other mobile apps. E.g. the iAd service can be very helpful. You can also reach your target audience per Email. But be careful and don’t mix it up with spam! Use Email marketing platforms like the popular Constant Contact.

7. Integrating social features in your mobile application.

Features like “Tell a friend”, “Tweet it”, “Post to Facebook” etc. speak highly of your mobile application and provide a link where potential customers can learn more.

So, I hope, these ideas will help your company promote its business mobile application. I think an integrated approach is most effective – use all ways to increase the popularity of your mobile app (promoting in the web and beyond it). Good luck!